Before entering this web site, please read the following important information.
  1. You must be 21 years or older to enter this site.
  2. Diageo does not treat IPC retailers differently from any other on-premise retailer.
  3. Diageo does not negotiate Guinness product prices with retailers. All prices are determined independently by wholesaler supplying the retailer.
  4. Diageo does not provide any financial assistance to any retailer.
  5. Diageo does not provide equipment or supplies to any retailer except as permitted by law.
  6. Diageo is not responsible for the actions of any vendor of products and services we may recommend.
  7. The Irish Pub Concept is not financially tied to any vendor we may recommend.
  8. Diageo cannot agree to the exclusive sale of its brands by any retailer nor can it grant exclusivity for the sale of its brands in a geographic area.
  9. This web site makes reference to certain business materials as being available for purchase. These may not, however, be available to existing or potential publicans in certain states due to restrictions under state Alcohol Beverage Control laws and regulations.
  10. This Irish Pub Concept, An Introduction (The “Introduction”) has been prepared solely for informational purposes to current and prospective Irish Pub Retailers. The IPC does not assume responsibility for or make any representation or warranty (expressed or implied) with respect to the accuracy or completeness of the information contained in this Introduction. Guinness expressly disclaims any liability for any statements, expressed or implied, contained in, or omissions from, this Introduction.
  11. This Introduction’s includes certain statements, estimates, and forecasts with respect to hypothetical future performance of Irish Pubs and involves significant elements of subjective judgment and analysis that may or may not prove to be correct. There can be no assurance that these statements, estimates, and forecasts will be attained and nothing herein shall be relied upon as a promise or representation as to the future performance of any Irish Pub.
  12. This Introduction’s content/information has been prepared to assist interested parties in making their own evaluation of the Irish Pub Category and does not purport to be all-inclusive or to contain all the information that a prospective Retailer may desire. In all cases, interested parties should conduct their own independent investigation and analysis of Irish Pub ownership and the data set forth in this Introduction.
Owner Insights
A busy employee is a happy employee. If that busy employee is a server or bartender, they’re also very highly rewarded in tips.
Irish Pub Operator | MICHIGANView Owner Insights
Fun Facts

Bill Barich. American author, on being asked: "how come you can find an “Irish pub” in any city in the world?", replied: "They’re tremendous money-makers. There’s this whole concept of the Irish pub, anywhere you go in the world, you find one."

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