Although you may think that Irish Pubs need to have a local demographic which has genealogical or cultural links to Ireland, this is most certainly not the case.

Typically, wherever you decide to locate in the US, between 20% and 35% of your demographic will consider itself to be broadly of Irish, Scottish, Welsh or English heritage. However, Irish Pubs have a universal appeal across many cultures and have been extremely successful not only across the United States but also in over 120 countries worldwide.

Your desired demographics for a good location would include above average median household income, dominance in the 25-55 age group, relative high-density residential properties and total population. These statistics are easily accessible through the internet and will help you form reliable opinions.

Owner Insights
I have a lower cost of sales on beverage and I don’t need a kitchen-full of expensive staff to serve it!
Irish Pub Operator | PENNSYLVANIAView Owner Insights
Pub Facts

47.4% of Irish Pubs have an Average Check Spend of more than $52 while 42.1% of Irish Pubs
have an average beverage check spend of more than $13. Both of these numbers significantly out-perform industry averages.

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