Each quarter of the year will have obvious opportunities for promotion so you can decide some initiatives well in advance. Well-planned, well thought out promotions nearly always work well and if you can get your team thinking like this, it will greatly benefit you.

For example, your initial overview of a marketing plan might look like the following simple calendar: Period Activity January to March Robbie Burns, St. Valentine’s, St. Patrick’s Day April to June Patio Opening Party July to September Golf Promotion October to December Christmas Promotion, Thanksgiving Party, New Year’s Eve   It might be simple but…

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Owner Insights
An Irish Pub’s strength has always been taking care of people - giving them a rest from the world.
Irish Pub Operator | TENNESSEEView Owner Insights
Pub Facts

As a result of the Guinness Irish Pub Concept initiative, approximately 8,500 pubs have been opened in 152 countries throughout the world and continue to grow at a healthy rate in all markets.