Public relations and publicity plays a crucial role in building an Irish Pub’s image and increasing consumer awareness of the establishment.

More importantly, non-paid advertising (publicity) carries an implied “third party endorsement”. If your pub is featured in a local, regional or national publication, consumers tend to think it must be news and it must be important. It is not you saying how great you are (in a paid advertisement), it is an objective, respected third…

This content is for Irish Pub Concept Full Access members only and contains a large amount of information specific to developing and operating a pub. To access the premium content here, we ask for a one-time contribution of $19.95 which gives you access for a year and which goes toward the maintenance and updating of the site.
Log In Register
Owner Insights
My high beverage sales, particularly at quieter times, really help to keep my labor cost down.
Irish Pub Operator | CALIFORNIAView Owner Insights
Pub Facts

47.4% of Irish Pubs have an Average Check Spend of more than $52 while 42.1% of Irish Pubs
have an average beverage check spend of more than $13. Both of these numbers significantly out-perform industry averages.