How to you estimate what your marketing budget should be? The marketing and advertising budget must be a pre-determined percentage of anticipated revenues. It must include every dollar you plan to invest in marketing the business. It has to include provision for advertising, merchandising, promotion, and public relations. It must also allow for special opportunities…

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Owner Insights
Keeping my alcohol sales comparable to my food sales will always give me a profitability edge.
Irish Pub Operator | FLORIDAView Owner Insights
Pub Facts

47.4% of Irish Pubs have an Average Check Spend of more than $52 while 42.1% of Irish Pubs
have an average beverage check spend of more than $13. Both of these numbers significantly out-perform industry averages.