How to you estimate what your marketing budget should be? The marketing and advertising budget must be a pre-determined percentage of anticipated revenues. It must include every dollar you plan to invest in marketing the business. It has to include provision for advertising, merchandising, promotion, and public relations. It must also allow for special opportunities…

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Owner Insights
….in this economy, we can afford to go easy on our meal prices because they are partially subsidized by high beverage volume and low beverage cost.
Irish Pub Operator | TEXASView Owner Insights
Pub Facts

As a result of the Guinness Irish Pub Concept initiative, approximately 8,500 pubs have been opened in 152 countries throughout the world and continue to grow at a healthy rate in all markets.