How to you estimate what your marketing budget should be? The marketing and advertising budget must be a pre-determined percentage of anticipated revenues. It must include every dollar you plan to invest in marketing the business. It has to include provision for advertising, merchandising, promotion, and public relations. It must also allow for special opportunities…

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Owner Insights
Irish pubs still live up to their “Publican” roots. It gives people a place to meet, socialize and converse.
Irish Pub Operator | NORTH CAROLINAView Owner Insights
Pub Facts

Bill Barich. American author, on being asked: "how come you can find an “Irish pub” in any city in the world?", replied: "They’re tremendous money-makers. There’s this whole concept of the Irish pub, anywhere you go in the world, you find one."

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