Your main sources of revenue will be through the sale of food and beverages within the confines of your pub and patio, if you have one. These are at the core of your successful pub and should always be given priority in how you manage and how you apply resources. However, there are other sources of revenue that you can look at, both as ongoing and regular or as sporadic and occasional. The following is a list of some that you might want to look at:

Merchandise

Selling branded pieces of merchandise such as ball caps, t-shirts or mugs can work quite well as long as you have space to store and present them. The downside can be that you have to carry inventory which ties up money.

Private Functions

These are a very lucrative business and because they are pre-planned, tend to be very cost-effective. It does take some time and good marketing to get it going, but if you have a space or can adapt a space for this use, it can help drive a powerful improvement to both your top line and bottom line.

Catering

Subject to your local public health laws regarding transport and storage of food, you can offer to cater external weddings, birthday parties, fairs etc. It’s a low cost exercise, often very rewarding and can provide variety for your employees.

 Takeout and Delivery

These day you are competing with fast-food, fast casual and even food trucks for business at certain times of the day. Is there a way for you to provide a sandwich service to offices in your area? Is there a way for you to use a barbecue on your patio to sell food to passers-by? Any incremental sale offsets the fixed cost in your business such as rent, management or kitchen cost.

Owner Insights
People will travel for an Irish Pub. We have people who drive distances more than an hour away to visit our pub.
Irish Pub Operator | NEW JERSEYView Owner Insights
Pub Facts

The Irish Pub Concept came about inn 1992 as the result of an initiative by Guinness Brewing Worldwide, who had watched the great growth of Irish Pubs in Europe during the late 1980's and 1990's.

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