Generating and maintaining authenticity is so much more than simply building or renovating a beautiful pub, though of course that is a very important part of the consumer experience.

Remembering the Critical Success Factors, maintaining authenticity is about frequently re-examining what you’re doing to ensure that it complies with the original reason you opened the pub. It’s also about maintaining a clear identity among your competitors and providing a compelling reason for consumers to choose you as their venue for entertainment. So, it’s always…

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Owner Insights
My high beverage sales, particularly at quieter times, really help to keep my labor cost down.
Irish Pub Operator | CALIFORNIAView Owner Insights
Pub Facts

The Irish Pub Concept came about inn 1992 as the result of an initiative by Guinness Brewing Worldwide, who had watched the great growth of Irish Pubs in Europe during the late 1980's and 1990's.

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