The following are the elements of authenticity that you need to stick with and consistently revert to for reassurance:

Décor Food Menu(s) Beverage Menu(s) Music Employees Management & Ownership   Décor Décor refers to the interior and exterior appearance of your pub. If you engage one of the design/build firms who have built or renovated dozens of pubs, there’s a very good chance you’ll have opened a great looking pub. Now all you have…

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Owner Insights
….in this economy, we can afford to go easy on our meal prices because they are partially subsidized by high beverage volume and low beverage cost.
Irish Pub Operator | TEXASView Owner Insights
Pub Facts

Bill Barich. American author, on being asked: "how come you can find an “Irish pub” in any city in the world?", replied: "They’re tremendous money-makers. There’s this whole concept of the Irish pub, anywhere you go in the world, you find one."