According to the National Restaurant Association, about 49 percent of consumers use social media to research restaurants and make choices about where they go to eat, drink and have a good time.

Though most of this research is currently carried out on desktop, increasingly (and as mobile devices become faster and more user-friendly) we are seeing consumers using their mobile devices to carry out research. As part of that research, there’s little question that potential customers will look you up on sites such as Yelp, UrbanSpoon, OpenTable…

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Owner Insights
….in this economy, we can afford to go easy on our meal prices because they are partially subsidized by high beverage volume and low beverage cost.
Irish Pub Operator | TEXASView Owner Insights
Pub Facts

Most restaurant businesses have a food to beverage ratio of 75% to 25%. In Irish Pubs the ratio is usually closer to 50%/50%, making them significantly more profitable as a result of lower labor and product costs.