According to the National Restaurant Association, about 49 percent of consumers use social media to research restaurants and make choices about where they go to eat, drink and have a good time.

Though most of this research is currently carried out on desktop, increasingly (and as mobile devices become faster and more user-friendly) we are seeing consumers using their mobile devices to carry out research. As part of that research, there’s little question that potential customers will look you up on sites such as Yelp, UrbanSpoon, OpenTable…

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Owner Insights
….in this economy, we can afford to go easy on our meal prices because they are partially subsidized by high beverage volume and low beverage cost.
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Pub Facts

Bill Barich. American author, on being asked: "how come you can find an “Irish pub” in any city in the world?", replied: "They’re tremendous money-makers. There’s this whole concept of the Irish pub, anywhere you go in the world, you find one."