According to the National Restaurant Association, about 49 percent of consumers use social media to research restaurants and make choices about where they go to eat, drink and have a good time.

Though most of this research is currently carried out on desktop, increasingly (and as mobile devices become faster and more user-friendly) we are seeing consumers using their mobile devices to carry out research. As part of that research, there’s little question that potential customers will look you up on sites such as Yelp, UrbanSpoon, OpenTable…

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Owner Insights
Getting the mix of food and drink right is critical. I don’t know how restaurants with high food sales and low alcohol sales survive.
Irish Pub Operator | KANSASView Owner Insights
Pub Facts

47.4% of Irish Pubs have an Average Check Spend of more than $52 while 42.1% of Irish Pubs
have an average beverage check spend of more than $13. Both of these numbers significantly out-perform industry averages.

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