According to the National Restaurant Association, about 49 percent of consumers use social media to research restaurants and make choices about where they go to eat, drink and have a good time.
Though most of this research is currently carried out on desktop, increasingly (and as mobile devices become faster and more user-friendly) we are seeing consumers using their mobile devices to carry out research. As part of that research, there’s little question that potential customers will look you up on sites such as Yelp, UrbanSpoon, OpenTable…
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Owner Insights
Keeping my alcohol sales comparable to my food sales will always give me a profitability edge.
Irish Pub Operator | FLORIDAView Owner Insights
Pub Facts
Casual-dining restaurants usually require significant local populations to survive and thrive. Because of the frequency of consumer visits to an Irish Pub, they can thrive in populations of less than 15,000.