The Irish Pub Concept was created in 1992 by Guinness Brewing Worldwide (now Diageo) as the benchmark for developing authentic Irish Pubs outside of Ireland. As of 2020, some 6,500 pubs have been opened around the world as a direct result of their leadership, guidance and know-how.
In 2013, Diageo ceded ownership and management of the website to former Guinness employees, although the original guiding principles remain at the core of what we do. The site is owned and operated by the Guinness Irish Pub Concept team that worked to bring this remarkable concept to life, and we continue to provide sound advice and direction to prospective operators.
The Irish Pub Concept came about inn 1992 as the result of an initiative by Guinness Brewing Worldwide, who had watched the great growth of Irish Pubs in Europe during the late 1980's and 1990's.