Job Description

Director Of University Marketing, Marketing & Communications

Idaho State University, established in 1901, is a Carnegie-classified doctoral research and teaching institution, with a culture built on trust, compassion, stability, and hope. ISU serves over 12,000 students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students and faculty at ISU are leading the way in cutting-edge research and innovative solutions. We are proud to offer exceptional academics nestled in the grand, natural beauty of the West. We invite you to apply to be a part of our University community!

Job Description

The Director of University Marketing will manage the overall strategy for effectively marketing and promoting Idaho State University. This role combines marketing, advertising, and project management skills to develop high-impact campaigns for the University. The director works closely with creative and technical professionals within the University to ensure proper prioritization and execution of deliverables. The position also collaborates with the Associate Vice President of Marketing and Communications to execute Idaho State's marketing campaigns to meet enrollment objectives.

The director of University Marketing is expected to demonstrate strong organizational skills to manage a workload with multiple priorities and competing time demands. This position will also oversee the Strategic Marketing Team and regularly collaborate with college-level marketing professionals to develop a coordinated approach to all outreach efforts.

Key Responsibilities

• Working with ISU's Agency of Record and University teams, develop the University's annual marketing strategies, supported by data-informed tactics, to achieve student recruitment goals (in partnership with the Office of Admissions), awareness objectives and engagement priorities.
• Manage advertising contracts for the Office of Marketing and Communications and university units, including managing ISU's Agency of Record contract.
• Assist divisions, colleges, and outreach centers with developing strategic marketing plans, coordinating advertising contracts, and assisting with ad placement.
• Evaluate and enhance ISU's SEO performance.
• Create marketing plans for special promotions and events.
• Coordinate the production of creative materials and collateral for advertisements, PSAs, and other special outreach efforts, all aligned with brand guidelines.
• Assist the Brand and Trademark Licensing Manager in developing campaigns and promotions to expand ISU's trademark licensing program.
• Provide leadership, oversight, and feedback to the Strategic Marketing Team.
• Coordinate training opportunities for the Strategic Marketing Team and the University community to advance professional development.
• Conduct research for continual improvement of marketing strategies, understanding of target markets, brand perception and overall effectiveness of marketing strategies and tactics.
• Create high-quality reports and presentations to communicate research findings; documents will be used as a resource for building strategic marketing plans throughout the university.
• Compile campaign performance analytics for reporting.
• Support special campaigns and initiatives, such as celebrating Idaho State University's 125th anniversary and university-level fundraising campaigns.
• Supervise the marketing team in the Office of Marketing and Communications and support University marketing professionals.

Minimum Qualifications

• Bachelor's degree in marketing, business, public relations, advertising or a related field
• Five years of professional experience related to marketing or advertising
• Project management experience, with a focus on managing the development and execution of marketing plans
• Experience in conducting and reporting market research
• Experience placing ads through various media and channels
• Experience leading teams to achieve objectives, including serving in a supervisory role

Preferred Qualifications

• Experience with higher education marketing campaigns
• Experience in collaboratively managing branded assets
• Master's degree in a related field

Additional Information

You must submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled; however, priority consideration will be given to applications received on or before August 17, 2025. Salary will be between $60,000 - $65,000 per year, commensurate with education and experience. Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.

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