Job Description

E-Commerce Manager

Location: Remote / On-site (optional)

Department: Marketing

Reports To: Head of Marketing

Salary: 79-100k

Additional benefits: Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year

Role Overview

The E-Commerce Site Manager will be responsible for the day-to-day performance, appearance, and optimization of GLDN's online storefront. This individual will play a key role in increasing conversion rates, maximizing revenue per visit, and minimizing bounce rates by executing data-informed strategies across search, merchandising, and content. This role will require you to be very hands on as you build out our e-commerce capacity & capabilities to achieve the overall vision.

About GLDN

GLDN is a mission-driven jewelry brand specializing in fine and demi-fine jewelry that tells a story. Were passionate about creating meaningful pieces in timeless yet trend-aware styles and delighting our customers at every touchpoint.

Weve become known for our lasting quality, thoughtful design and easy to wear pieces, but need a new team member focused on optimizing our storefront to support our growthin a way that feels aligned with our story, customer needs and the jewelry market as a whole.

What youll do

Site Performance & Optimization

Continuously monitor and analyze site KPIs, including:

• Conversion Rate
• Revenue per Visit
• Bounce Rate
• AOV
• Checkout Abandonment Funnel

Search & Merchandising Optimization

• Improve internal search and filtering systems to increase discoverability and relevance of products.
• Strategically curate and update collections, product placements, and sort logic to reflect seasonal trends, customer demand, and inventory priorities.
• Monitor top search terms: Make sure key terms return relevant results. Inform product team with trend insights
• Prioritize product placement based on data and business initiatives
• Refine filters & sorting: So shoppers can find what they want fast e.g., by metal, symbol, personalization, price.
• Spot dead ends: Fix no results issues with redirects or suggestions

Visual Merchandising

• Own the visual merchandising calendar for the homepage and key landing pages.
• Collaborate with design, brand, and dev teams to implement visual updates and improve page layouts, CTAs, and site navigation.

Product Content & Listings

• Oversee the creation, enrichment, and ongoing optimization of product listingsincluding titles, descriptions, images, and attributes.
• Ensure all product pages are aligned with GLDNs tone, aesthetic, and SEO best practices.
• Build and maintain collections (seasonal, best-sellers, etc)
• Manage product tags & filters
• Coordinate with product team (to get assets on time), flag missing info or inconsistencies
• Test listings on mobile & desktop

Site Health & Maintenance

• Monitor page speed & mobile UX: Fix friction fast.
• Respond to feedback on listing errors, etc
• Maintain the personalizer functionality
• QA product listings: Accurate pricing, stock status, personalization options.
• Manage back-in-stock notifications
• Coordinate with our Dev team to address any issues

Personalization

• Segment shoppers: Serve different messages to first-time vs repeat visitors.
• Deploy quizzes or style finders: Help shoppers pick pieces theyll love (and increase conversion).

Cross-sell and upsell optimizations

• Implement dynamic product recommendations: Use Complete the Look, You May Also Like, or Styling Ideas to increase units per order.
• Cross-sell & upsell modules: E.g., Add a birthstone charm or Pair with matching earrings.

Cross-Functional Collaboration

• Work closely with digital marketing, creative, and development teams to execute campaigns and new feature rollouts.
• Act as the primary liaison for web development requests related to e-commerce functionality and improvements

Our ideal candidate will have..

• 35 years experience managing a DTC e-commerce site, preferably on Shopify or similar platforms
• A proven track record of driving e-commerce performance metrics
• A strong understanding of SEO, web analytics (Google Analytics, GA4), and conversion optimization principles
• Experience with product information management and merchandising systems
• Design sensibility and comfort working with visual tools and content management systems
• Excellent project management skills with meticulous attention to detail
• Experience working with retail brands in the fashion, accessory or beauty industries
• Graphic design experience is a big plus!

Success in this role looks like..

• Increasing conversion rates
• Growing revenue per visit while maintaining healthy bounce and exit rates
• Delivering a customer experience thats visually inspiring, easy to navigate, and reflective of GLDNs values
• Collaborative relationships with coworkers with open communication and genuine connection
• Continuous pursuit of personal growth and learning from others
• Considering the bigger picture when making decisions and solving problems with curiosity and creativity
• Having fun and not taking things too seriously, while still getting things done!

Equal opportunity

At GLDN, we take a lot of things personally. and we like it that way! We are committed to inclusion across race, gender, age, religion, identity, and experience, to name a few. We believe that diversity, equity and inclusion isnt only whats ethically right- its what works to create better ideas, a stronger team with deeper relationships, and the most joy and delight. We honor and cherish our team, customers, and everyone else for being their true, unique selves. People of all races, ages, identities, religions and other diverse candidates are encouraged to apply!

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