Job Description

Job Description

Job Description

Description:

Summary & Position Overview

The INSP Digital Content and Social Media department is seeking a Social Media Coordinator with a focus on organic social media marketing and promotion.

If you want real-world, hands-on social media experience with a top 15 cable network, this is the job for you!

The Digital Content and Social Media team - covering organic social media, website, email, text, and digital content creation - is responsible for developing innovative second-screen experiences that evolve the INSP Network into a multi-platform content destination, as well as supporting our Western Bound FAST channel and distribution company, Imagicomm Entertainment. Our goal is to develop, create, and implement impactful, memorable experiences that drive linear tune-in, brand awareness, and audience engagement across multiple screens and platforms.

The Social Media Coordinator will execute social media strategies across multiple brand channels. That means a lot of writing (we’re looking for those creative folks who can sling some witty words in a few sentences or less), a lot of scheduling (so those witty words can get published), and a lot of engagement and monitoring (you’ve got to love “talking” to people [digitally, of course] and keep an eye on what they say).

Creating and editing content for spaces such as TikTok, Reels, and YouTube Shorts will be central to this role. Working knowledge of these social media platforms and all their bells and whistles is a must!

You will play an integral part in content ideation, creation, and execution with guidance from the Director of Social Media and the Social Media Sr. Coordinator.

Primary Duties & Responsibilities

Primary duties include, but are not limited to the following:

· Love of creative writing is a must! The primary function of this role is writing and scheduling several posts a week across applicable social media channels (if you don’t like writing, you won’t like this job).

· Identify and create relatable video content using INSP’s lineup of programming across multiple social media platforms.

· Accountable for execution of the social media content calendar set by the Social Media Sr. Coordinator.

· Take ownership of the INSP brand voice across applicable social media channels.

· Acts as an advocate of the Network in the brand’s social media community and as the advocate of the community within the Network, engaging in dialogues and answering questions where appropriate.

· Gives regular feedback and insights gained from community monitoring to help the Marketing teams evolve their strategies as needed.

· Willing to work outside of standard business hours as needed to support on-air events.

· Becomes a go-to social media source for the Marketing team by staying current with the ever-changing landscape of social media platforms, trends, and tools.

· Understands the importance of operating under corporate and industry social media best practices.

Job Requirements

Education:

· BA/BS degree in journalism, communications, marketing, production, or related field.

Experience:

· 2+ years of online community management experience.

· 1-2 years of content creation or video editing experience.

Skills/Abilities:

· Has a knack for adopting emerging media quickly (Reels, TikTok, etc.) and helps identify their use (if applicable) within the INSP social media strategy. Experience creating vertical video content is a plus.

· Strong knowledge of video editing and working knowledge of graphic design using the Adobe Suite.

· Working understanding of online community platforms, their respective content capabilities (blogs, videos, photos, GIFs, etc.), and strategic application.

· Strong creative writing and copy-editing skills. Emphasis is on short-form copywriting, but long-form experience is a plus.

· Proficient and active on social media platforms such as TikTok, Facebook, Twitter, Instagram, and YouTube, with professional experience operating brand pages preferred.

· Sharp attention to detail.

· Exceptional time-management skills.

· Comfortable showing initiative and working cross-functionally.

· Understands the principles of customer service and enjoys engaging with users as a brand on social media.

· Familiarity with content management systems (like Hootsuite, Brandwatch, Buffer, WordPress, etc.).

· Well-organized, able to manage multiple projects concurrently.

· Willing to be a brand champion for INSP and best friend to our fans.

· Exposure and interest in monthly analytics reporting a plus.

· Interest in and knowledge of the television/entertainment industry a plus.

Management

This position reports to the Director of Social Media.

Schedule

This position will work a 40-hour week from the office in Indian Land, SC (just a short drive from Charlotte, NC). Remote work opportunities are prohibited. Additional/flexible hours may be required to meet deadlines in the dynamic environment of a 24/7 broadcast operation.

Job Tags

Similar Jobs