Let's start with the kind of property you are looking at for your pub. There are advantages and disadvantages to every type of property but it will help if you are able to distinguish what these are exactly.
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Resources

Owner Insights
As I see it, many restaurants do not provide an ambiance that encourages a more relaxed response from the guest to alcohol.
Irish Pub Operator | COLORADOView Owner Insights
Pub Facts

The Irish Pub Concept came about inn 1992 as the result of an initiative by Guinness Brewing Worldwide, who had watched the great growth of Irish Pubs in Europe during the late 1980's and 1990's.