In 2015, Professor David Robertson of The Wharton’s School Ivy League Campus and The Wharton Business Radio Channel conducted interviews with The Irish Pub Concept, exploring the reasons why the IPC became such a worldwide phenomenon.
Because of unprecedented interest in the topic, a follow-up interview was conducted to further explore the Power of Small Ideas, using the IPC as a great example of innovation causing enormous success.
Owner Insights
Getting the mix of food and drink right is critical. I don’t know how restaurants with high food sales and low alcohol sales survive.
Irish Pub Operator | KANSASView Owner Insights
Pub Facts
The Irish Pub Concept came about inn 1992 as the result of an initiative by Guinness Brewing Worldwide, who had watched the great growth of Irish Pubs in Europe during the late 1980's and 1990's.