Public relations and publicity plays a crucial role in building an Irish Pub’s image and increasing consumer awareness of the establishment.

More importantly, non-paid advertising (publicity) carries an implied “third party endorsement”. If your pub is featured in a local, regional or national publication, consumers tend to think it must be news and it must be important. It is not you saying how great you are (in a paid advertisement), it is an objective, respected third…

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Owner Insights

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