According to the National Restaurant Association, about 49 percent of consumers use social media to research restaurants and make choices about where they go to eat, drink and have a good time.
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Bill Barich. American author, on being asked: "how come you can find an “Irish pub” in any city in the world?", replied: "They’re tremendous money-makers. There’s this whole concept of the Irish pub, anywhere you go in the world, you find one."