Authentic Irish Décor
The authentic exterior and interior design of the pub is paramount in ensuring success. Bad replicas, or poorly-executed design are a precursor for poor financial performance. Consumers want the real thing and understand when they were getting less.
Our Vendors Page on this site will direct you to our partner consultants and designers whose core expertise is delivering well-designed and successful pubs.
Authentic Irish Food
Providing genuinely home-cooked food with locally sourced ingredients is vitally important, as well as integrating the menu with local or regional tastes. Consumers want to taste authentic Irish food, not local variants of Irish recipes.
Authentic Irish Beverages
Offering premium import Irish beers and spirits, and particularly offering fresh, perfectly-poured Guinness Stout is critical. Consumers find the mystique of Guinness attractive and aspirational and they also appreciate the ceremony around the pouring of the beer
Authentic Irish Music
Always having a good mix of traditional and contemporary Irish Music playing on the sound-system, with live bands on stage at specific times of the week to drive a younger late-night demographic
Where possible, employing Irish people in key positions, especially in the opening period, helps to promote an authentic pub culture. Having all employees understand the warmth, informality and conviviality of Irish Pubs is critically important, so no better way to do this than have an Irish person temporarily lead the team. Employees do not have to be Irish, but the owners and management, with good training, can lead them to understand and appreciate Irish traditions and culture.
Engaged Management & Ownership
Having management or ownership that was intimately engaged with the business on a day to day basis was vital. Absentee ownership always led to poor standards of operation and therefore poor financial performance